CEEK VR gains 100%+ as push to VR and Metaverse development ramps up

Non-Fungible Tokens (NFTs), Decentralized Finance (DeFi), and the Metaverse are three of the hottest topics in the cryptocurrency ecosystem and each is helping the world slowly move towards mass adoption of technology. blockchain.

One project seeking to capitalize on these trends is CEEK VR (CEEK), an entertainment and creator-focused platform aimed at using virtual worlds to connect music artists, athletes and digital content creators with their fans.

Data from Cointelegraph Markets Pro and TradingView shows that since trading at a low of $0.289 on March 15, CEEK’s price has gained 123% to hit a daily high of $0.646 on April 7 as its 24-hour trading volume soared 178% to $90 million.

CEEK/USDT 4 hour chart. Source: Trading View

There are three reasons for CEEK’s price increase: its presentation in the Grammy Awards giveaway lounge, deeper integration with the BNB Smart Chain (BSC), and several new cryptocurrency exchange listings.

Major partnerships and a stand at the Grammy’s

CEEK held a booth in the giveaway lounge at the 2022 Grammy and this may have provided a new level of exposure for the project as a number of influencers and music fans reportedly visited the pop-up.

Hosting the booth was made possible through CEEK VR’s partnership with Universal Music, which grants Protocol live performance rights for many popular artists, including Lady Gaga, Bon Jovi, U2, Sting and Ziggy Marley.

The project is also in partnership with Meta Oculus, Apple and Microsoft, which are three of the biggest names working on the development of virtual reality (VR) technology. In the future, this partnership could expand access to VR headsets beyond the protocol’s native CEEK VR headset.

Integration with BNB smart chain

A second factor that helped bring more attention to CEEK was its integration into the BNB Smart Chain ecosystem and the recent addition of cross-chain support in late 2021.

CEEK was originally launched on the Ethereum (ETH) network, but the high cost of transactions on the network was hindering adoption, especially in terms of micropayments for streaming content usage, tracking and payments for artists.

Since the launch of BSC support, CEEK has been selected for the BNB Chain MBVIV incubation program which provides Protocol with a series of incubation, mentorship and community support events.

New Exchange Lists

A third development supporting CEEK’s rally is new stock listings on Huobi Global and KuCoin.

Although CEEK trading only begins on April 8 on both platforms, the announcements have led to increased demand for the token as users tend to accumulate tokens before any meaningful exchange listings.

The views and opinions expressed here are solely those of the author and do not necessarily reflect the views of Cointelegraph.com. Every investment and trading move involves risk, you should conduct your own research when making a decision.

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