Ceros expands technology partnerships with leading sales enablement platforms to expand creativity and innovation
New partnerships offer customers a complete content workflow experience from creation to distribution
NEW YORK, May 4, 2022 /PRNewswire/ — Cerosthe cloud-based no-code design platform for interactive content, today announced the expansion of its partner ecosystem with leading sales enablement providers Climax and Notepad. These partnerships cement Ceros’ commitment to fulfilling its mission to create an integrated creative suite for all designers and marketers, from corporate clients to citizen creators.
“Content creators, designers and marketers recognize Ceros as an essential tool in their creative stack throughout the interactive creative journey – from concept, writing and editing, to final feedback and publishing. They know they need a platform that can scale to keep up with their creative and marketing demands,” said Simon Berg, CEO. “We see a future where the Ceros suite of products is an essential and irreplaceable part of every creative leader’s daily productivity, enabling them to showcase their brands and engage with buyers in meaningful ways. integrating trusted technology partners, we are taking concrete steps toward that future every day.”
By partnering with leading sales support platforms Notepad and Climax, Ceros content can be easily distributed to sales teams within the tools they use every day, as well as making Ceros experiences available offline. These integrations also allow Ceros users to find everything in one place, improving performance by bridging the gap between marketing and sales resources. Showpad and Highspot are available on iOS, Android, browser and Windows, allowing design around multiple screen sizes for optimal usability.
“The Ceros partner ecosystem is vital to our operations. Its robust offerings mean we have more resources to more easily create high-quality interactive content in Ceros,” said Meredith BuralCreative Services Leader, Director, at BDO UNITED STATES, one of the country’s leading accounting and consulting firms. “And not only that: we can connect our content immediately to many systems we already use, streamlining our marketing efforts and increasing our efficiency. We look forward to these enhanced partnerships as we continue to rely on Ceros as a foundation. in our powerful creative stack.”*
As a leading provider of interactive content, Ceros recognizes the value of robust integrations in forming a fully developed creative stack. To enable marketers and designers to do their best, most streamlined, and creative work, Ceros has invested in key strategic partnerships over the past year in design, automation, and social media.
Creative and design partners
To unlock visual assets for all creations, Ceros has partnered with Getty Images to give designers and marketers the ability to leverage Getty Images’ vast collection of archival video in the Ceros studio. This integration allows designers to quickly find, add, and edit videos and images without leaving Ceros Studio, increasing the speed and quality of creation and enhancing the freedom of marketers to test, create, and publish. on-the-fly digital concepts and experiences. Similarly, Ceros has partnered with the name project to provide users with the ability to access the most comprehensive SVG icon library and easily add and customize Ceros experiences.
Marketing Automation Technology Partners
Ceros integrates with leading marketing automation software Adobe Marketo Engage and HubSpot to drive content performance and generate leads. This integration allows Ceros Studio users to easily access and add their Marketo or HubSpot forms directly from the Studio and integrate them into Ceros experiences. From these systems, lead-level content engagement can be tracked, integrated into lead scoring, and trigger marketing automation activities based on user activity.
As one of the most widely used analytics platforms for web performance tracking, Adobe Analytics gives users a complete picture of content performance with its website tracking feature. Through integration with Ceros Universal Analytics, users can access Ceros experience data directly within the Adobe Analytics platform. Measurable data includes component clicks, form submissions, page views and more.
Ceros is a badged business partner major social platforms, including Pinterest and Snap among others, allowing advertisers on these platforms to enhance their creative campaigns. These partnerships allow advertisers to leverage the Ceros platform and services for rich, interactive experiences that social users access after clicking or swiping on an ad. Using the Ceros platform, advertisers can deploy immersive mobile-first experiences in their paid social campaigns, including interactive lookbooks, games, and quizzes, among other use cases.
For more information on Ceros’ strong partner ecosystem, please visit ceros.com/partners.
*The points of view of Meredith Bural do not represent that of BDO UNITED STATES.
Ceros is a cloud-based experiential content creation platform that enables marketers and designers to create rich, interactive content without code or traditional web development. The Ceros Studio is the only platform of its kind capable of producing large-scale creative content experiences. Founded in 2012, Ceros has offices in New York and London and is used by many major global brands. Learn more about Ceros at ceros.com and follow him online @cerosdotcom.