‘Sing 2’ tops VOD charts as it thrives at box office

Sing 2 currently pulls a, well, whatever you want to call it when a title rules all five relevant VOD platforms. Namely, it “won over the weekend” at Vudu and currently tops Google, Amazon, iTunes, and YouTube. This despite its continued existence in the play, where the film saw another slight drop (29%) over weekend five. Sing 2 has now earned $128.4 million domestically, surpassing Ghostbusters: Afterlife ($127 million) as the ninth-highest national earner in 2021. It also grossed $242 million worldwide, surpassing both those of Universal The Croods: A New Era ($227 million) and Walt Disney’s Encanto ($215 million) to become the highest-grossing animated film since Frozen II ($1.45 billion at the end of 2019). The toon Illumination is another example of how, in certain circumstances, streaming and theatrical exposition somewhat coexist.

lighting To sing was a leggy smash when it opened on Christmas weekend 2016. It grossed $35 million on the Friday-Sunday leg of a $55 million Wednesday-Sunday debut and had earned $166.4 million by the time the children returned to school on day 13 in early 2017. It would bring in $271 million, topping the (unadjusted) inside sum of $243 million from My Fat Greek Wedding becoming the highest-grossing film to never reach number 1 at the daily or weekend box office. Yes, he made a fortune (including $634 million worldwide) right next door Rogue One: A Star Wars Story ($532 million domestic and $1.05 billion worldwide) on a budget of just $75 million. Also, Sing 2 was the only late 2021 release outside of Spider-Man: No Coming Home ($721M/$1.69B+) to earn real money in theaters.

A likely domestic total of $140m and (if it performs well in its remaining territories) a worldwide consumption of $300m To sing than did The secret life of pets 2 ($160 million in 2019) compared to The secret life of pets ($368 million in 2016). Before Covid, animated sequels dipped sharply as movies (The LEGO Movie, Angry Birds, etc) which were four-quadrant biggies spawned sequels that were perceived as “kids-only” attractions. This is arguably one of the main reasons Universal chose to send Trolls: around the world to PVOD (and why WB did the same with Scoob!) in the early months of Covid.

Sing 2 arguably as well played in the midst of Covid and with the theatrical window shrunk as it would have under non-Covid or pre-Covid circumstances. Also, halloween kills (now doing a good VOD broadcast with an extended cut) holding more sound Halloween public ($91 million vs. $159 million) than Halloween 2 in 1981 or Rob Zombie Halloween 2 in 2009 implies business-as-usual performance despite the concurrent availability of Peacock. Venom: let there be carnage basically bind Venom’s $213.5 million in domestic cume may not make it a breakout sequel, but it held up better than (say) Deadpool 2 ($318 million without the PG-13 version) vs. dead Pool ($363 million). Likewise, can sonic the hedgehog 2 also like (of Sonic$146 million/$306 million finish) like, say, from Jumanji 2 ($404 million/$962 million) at Jumanji 3 ($320m/$800m)?

This can be a valuable metric for measuring the relative theatrical success of ongoing franchises under the circumstances of Covid and shattered theatrical windows. Alas, a world total above/below $300 million is only enough to Sing 2 as it costs about half of what most Disney or Pixar toons tend to cost. While I wish I could say “Well, if an Illumination sequel makes $300 million, then a Pixar original can make $450-550 million”, well, we haven’t had an original animated hit / no sequel outside of China from Pixar coconut ($206 million/$809 million) in November 2017. Granted, Disney sends turn red to Disney+ is about the streaming platform’s prioritization and Pixar’s value as an A+ “cool kids” brand. Nevertheless, Sing 2 is another example of a mid-budget biggie thriving in and out of theaters.

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