Universal to ‘Host’ Exclusive 100-Day Theatrical Window on Christopher Nolan’s Atomic Bomb Project | New
Universal Filmed Entertainment Group President Donna Langley has said the studio will “meet” Christopher Nolan’s request for an exclusive approximately 100-day cinematic window on his upcoming A-Bomb project.
The studio has won a fierce bidding war for the tentpole rights to atomic bomb maker J. Robert Oppenheimer and Langley and current NBCUniversal CEO Jeff Shell has courted the British filmmaker for years, has declared the executive. InformationUniversal ‘Virtual Summit of Women in Technology, Media and Finance’ on Thursday, October 7.
“Chris has a precedent at Warner Bros during the 20 years he made films there and he was very clear to everyone he spoke to that this was something he was looking to do,” said the studio director. âSince it was an entry point there, we are happy to welcome it.
When asked what might have sealed Nolan’s deal for Universal, Langley added, âOur studio is stable, we have a very strong and stable parent company at Comcast, we are a management team. veteran that has been around for a while and is working very well. togetherâ¦ and we have a premier distribution and marketing team in the worldâ¦ We have demonstrated genuine passion and excellence in making original films, whether it’s Jordan Peele with To have Outside and We [or] others.”
Langley agreed with the session moderator that a lengthy, exclusive theatrical release for Nolan’s Project Oppenheimer – which she called an âundeniable theatrical propositionâ – would be an anomaly. âWhether it’s through streaming or the fact that now all the studios that hit theaters are doing something a little different, we’re educating the audience, the consumer, to expect movies sooner, be it the day and date in some cases or 45 days after the movie theater window and I think for most moviesâ¦ movies go through their major theatrical earnings in about two or three weeks in many cases. The analysis is thereâ¦ I think it will be the thing of the future.
The executive would not be determined whether the exclusive theatrical window settles for 30-45 days, but confirmed, âI think it’s going to be shorter. It just makes practical sense. She agreed the window contraction would have happened without the pandemic. âStreamers would have continued to push the industry in a direction where the theater-based business model was no longer viable. It was already a trend this way and somehow we were going to get there. “
The theater is part of the fabric of the studio and Langley – whose international team just delivered an exciting more than $ 120 million international opening weekend for No time to die – said it would take “a long time” to return to pre-pandemic box office levels in theaters.
Regarding Peacock, Universal’s streaming brother at Comcast, Langley said the day and date were “delaying” as the impending release of Halloween Kill would be rare. The strategy is for Universal films to air exclusively on Peacock no later than four months after their theatrical release before being transferred to other digital platforms and possibly returning to the service. âIt feels like a very kinetic way to keep the great available content that we have alive in the hearts and minds of [consumers]. “
Noting that this was the start, the studio director did not specify how many films she planned to make with the platform, but expected a “pretty big role there,” adding: “We are ready “.